WhatsApp is getting ads, but it’s not as bad as it sounds
WhatsApp is Meta’s (then Facebook’s) most expensive purchase to date, with nearly $20 billion paid in 2014. It’s also the most difficult one to monetize. The app is free, and everything in it is end-to-end encrypted. Placing personalized ads based on user-generated content and interests isn’t possible. But Meta is looking to place ads inside…
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