Gymshark turns to Google Cloud for infrastructure revamp and generative AI trials
The CEO of direct-to-consumer fitness apparel startup Gymshark has turned to Google Cloud to help standardise the “mish-mash” of IT underpinning its operations, and is drawing on the hyperscaler’s artificial intelligence (AI) expertise to explore how generative AI (GenAI) could benefit its business. The e-commerce company, founded in 2012, has recently branched out into bricks…
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