Category: digital advertising

Feb 2 2025

EU law could usher in transformative change to digital ecosystems

7 minutes of reading / Alphabet, Apple, compliance, Computer, digital advertising, Google, Meta, social media, Tech / By Comkex

In October 2024, the European Commission (EC) published its Digital fairness fitness check report as part of a continued effort to evaluate the effectiveness of European Union (EU) legislation with consumer protection laws. Specifically, it evaluated the efficacy of the Unfair Commercial Practices Directive, the Consumer Rights Directive, and the Unfair Contract Terms Directive. The…

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Dec 3 2024

Stage is set for legal battles over Big Tech dominance

5 minutes of reading / Alphabet, Apple, digital advertising, Google, iPhone, Samsung, Tech / By Comkex

Following on from the US Department of Justice’s (DOJ) antitrust win against Google in August, legal battles facing the tech giant have turned to the UK, with news that the Competition Appeal Tribunal (CAT) has paved the way for a £7bn case against Google to proceed. Google will now have to defend its business practices…

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Jul 26 2024

Chrome cookies reprieved amid Google Privacy Sandbox changes

4 minutes of reading / API, Apple, compliance, digital advertising, Google, Tech / By Comkex

Google has dramatically changed course on its proposals to deprecate third-party cookies in its Chrome web browser in favour of a “new experience” that it claims will enable people to make an “informed choice” about their web privacy. The changes, which mirror those made already in the Firefox and Safari browsers, would have been due…

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