Enterprise software sales through cloud hyperscale marketplaces set to hit $163bn by 2030
Sales of enterprise software through hyperscale cloud marketplaces hosted by the likes of Amazon Web Services (AWS), Microsoft and Google are expected to top $163bn by 2030, having hit $30bn in 2024. According to research from IT market watcher Omdia, the rise in sales can be attributed to increasing enterprise use of hyperscale cloud procurement…